Wow, these months roll around fast! This month’s topic in my entrepreneurs’ Facebook group, Digital Marketing On A Budget, we’re discussing selling online. I’m doing things a little differently this month by broadcasting live in our Facebook group on Tuesdays at 9:30pm EST. During this time, I’ve been sharing advice and tips from my five years of experience, selling my handcrafted women’s fashion accessory brand, Accented Glory, online.
The first week we discussed the basic things you need to sale online.
1. A product or service.
2. A platform to sell on.
3. A way to get your product or service to customers.
The second week we discussed presentation. E-commerce is a very competitive and visual market. Because the customer can’t physically see or touch your product, it’s imperative to present your product or service with quality photos and/or graphics. Your photos should be reflective of your brand and business and allow the customer to visibly assess the value of your product/service.
The third week we discussed identifying your strategic sweet spot. It’s important to have an understanding of what separates you from your competitor and what customer needs your product meets. Your sweet spot is where both of these areas merge together!
This coming Tuesday we’re going to discuss copywriting. I’m going to share different types of written content you can create to promote your brand or small business. So, if this sounds like a topic you’re interested in learning more about, click here to join us!
Tonya – Visionary of Accented Glory and The Vine Events
We’re so proud of our sister brand Accented Glory! They now have a shop on Etsy and Amazon Handmade. Accented Glory is a handcrafted women fashion accessory brand. Their specialty is natural hair accessory and jewelry designs. Accented Glory’s hair accessory designs are created with fabrics and materials that minimize damage to textured hair. Accented Glory’s top seller jewelry is their Afrocentric designs. Click on pictures below to check out their shops!
Accented Glory’s Etsy Shop
Accented Glory’s Amazon Handmade Shop
Are you a blogger, vblogger, or content curator? If you answered yes, check out Accented Glory’s Affiliate Toolbox here!
Tonya – Visionary of Accented Glory and The Vine Events
For the month of April, my entrepreneur support group Digital Market On A Budget (DMOB) is hosting another group challenge! I’m equipping our members with tools that will assist them in creating a digital product. I had already decided to create an affiliates toolbox for my brand Accented Glory in April, so I challenged members to join me and create a product too! Whether it’s a look book, e-guide, how to course, or email opt-in, the possibilities are endless. I’m simply chronicling my thought process and steps I’m taking to bring the toolbox to fruition. I’m looking forward to what the end of the month hold…I LOVE seeing projects finished. Click DMOB to join us on Facebook!
Tonya – Visionary of The Vine Events and Accented Glory
Closed mouths don’t get fed…Most of us are familiar with this cliche! It holds truth when it comes to sponsorship. Some entrepreneurs find it hard to ask for support. Whether it’s pride, not knowing how to, or lack of confidence, unwillingness to reach out can impact your success. The worst thing that can happen is that potential sponsors say NO, but at least one more person is aware of your brand/business!
Our March Topic of discussion in The Vine Events’ Facebook entrepreneurs support group is Sponsorship! What brand/company in your niche could you submit a pitch to? How would their sponsorship benefit your audience? Join us at Digital Marketing On A Budget to answer these questions and more!
The Vine Events’ entrepreneur Facebook support group Digital Marketing On A Budget hosted a Holiday Campaign Challenge in September. At the beginning of each week group members were given a task to complete by the end of the week. At the end of the month group members who put in the work had their holiday campaign ready to launch!
The Vine Event created a #BuyBlack Holiday Gift Guide during the campaign challenge. Our gift guide is a collection of female owned brands and a few of the featured brands are a part of our Facebook group! Support these amazing women by purchasing from our #BuyBlack Holiday Gift Guide. Click on link to shop! https://bit.ly/TVEHolidayGiftGuide.
I created Digital Marketing On A Budget Facebook group last year in May. I designed the group for my friends who are also fellow entrepreneurs to share resources I’ve stumbled upon during my brand building journey!
The group initially started out as a private group, but I recently opened it up so others can join! I’m a giver by nature and want everyone to succeed in their endeavors. I’m still using the space to share what I have learned and continue to learn as the visionary of an organization and brand.
Many of the group members and myself are forty plus in age and face some challenges when it comes to technology! Fortunately, there are user friendly marketing resources that assist us as we travel the digital journey together. More importantly, most of the resources are either free or low cost and don’t put a big dent in our budgets!
I’m currently trying to build the group. My plan is to start hosting group challenges to engage our group members. I’m looking forward to learning and growing our brands together!
Tonya Cross – Visionary of The Vine Events and Accented Glory
Click here to join Digital Marketing On A Budget Facebook Group.
We’re celebrating Black History Month! Join us for “My Sister’s Keeper” on Saturday, February 25th at 4pm at Westridge Place Apartments Clubhouse, 100 Donner Dr, Salisbury NC. We will have a panel discussion about financial literacy, group economics, and community development. Also there will be local female business owners vending their products at the event so, bring your dollars to circulate! Photo Source: Createher Stock
The Vine Events