Digital Marketing On A Budget

DMOB Facebook Group

Photo Source: Pexels.com

I created Digital Marketing On A Budget Facebook group last year in May. I designed the group for my friends who are also fellow entrepreneurs to share resources I’ve stumbled upon during my brand building journey!

The group initially started out as a private group, but I recently opened it up so others can join! I’m a giver by nature and want everyone to succeed in their endeavors. I’m still using the space to share what I have learned and continue to learn as the visionary of an organization and brand.

Many of the group members and myself are forty plus in age and face some challenges when it comes to technology! Fortunately, there are user friendly marketing resources that assist us as we travel the digital journey together. More importantly, most of the resources are either free or low cost and don’t put a big dent in our budgets!

I’m currently trying to build the group. My plan is to start hosting group challenges to engage our group members. I’m looking forward to learning and growing our brands together!

Tonya Cross – Visionary of The Vine Events and Accented Glory

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My Sister’s Keeper

We’re celebrating Black History Month! Join us for “My Sister’s Keeper” on Saturday, February 25th at 4pm at Westridge Place Apartments Clubhouse, 100 Donner Dr, Salisbury NC. We will have a panel discussion about financial literacy, group economics, and community development. Also there will be local female business owners vending their products at the event so, bring your dollars to circulate!  Photo Source: Createher Stock

The Vine Events
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Circulate The Dollar

A new year paves the way for a new beginning! Our sister company Accented Glory recently launched a new shop on Trafek. Trafek is an online marketplace that connects the black community with black owned businesses. Accented Glory offers handcrafted women fashion accessories. Their specialty is natural hair friendly accessories and earrings. They also create custom orders for special occasions such as, weddings, proms, and anniversaries. Circulate the dollar and #BuyBlack with Accented Glory on Trafek!

Happy New Year from The Vine Events!

Come Back Home

Come BackHome

First Legacy CCU – New Account Drive

P8perglass Jewelry/Beads and The Vine Event Planning is co-hosting a “New Account Drive” during the entire month of September at First Legacy Community Credit Union in Salisbury, NC. We’re encouraging the local Salisbury/Rowan County African American community to “bank black”. This is a movement taking place across the United States signifying a shift towards economic empowerment at a local community level. Our hopes is that this is the beginning of greater things to come towards building a stronger community. First Legacy Community Credit Union website link: http://www.firstlegacyccu.org/   Photo Credit: CreateHER Stock

RSVP…Put Some Respeck On It! 

FBLive Broadcast
RSVP stands for the French phrase, répondez, s’il vous plaît, which means please reply. I recently did a Facebook Live broadcast about RSVP and received much feedback from viewers. There seems to be a lack of respect for RSVP in our society. As an event planner, I know first hand the fallout of when event guest don’t honor RSVP and treat it as optional. I personally feel like it’s just a matter of most people not understanding what’s fully involved in planning an event and need to be educated or brush up on guest etiquette. So, here’s a quick Event Planning 101 overview for event guest.

1. Event Purpose – Most great events don’t happen spontaneously; most start with an idea or purpose. The host must design an event that incorporates the ultimate purpose whether it’s to celebrate, honor, or educate. An effective event design must be developed around the idea that creates a memorable experience for all guests. 

2. Event Location – Location is key in hosting the perfect event. There’s research involved and site tours that must be taken of top choices. The event host must be able to transform the location into an environment that lends to an unforgettable guest experience.

3. Pre Event – Every event needs a way of notifying guest about the occasion whether it’s through invitations or an online event page. Some events requires that host actively promote event to create a buzz that encourage guest to attend. Other events may also include getting event sponsors and vendors.

4. Day of Event – The host must make sure everyone and everything that’s a part of the event is in place and on time. Proper pre-planning will minimize mishaps on event day. A good host will work the room to ensure everyone has what they need and are having a great time. At end of event there must be a breakdown and cleanup of what ever props/setups and equipment used at event. 

5. Post Event – The most important part of event planning is evaluating the event; being open and honest about what went well and what didn’t. The host must also send thank you responses to guests, vendors, sponsors, and anyone else who was involved in making the event a success. It’s also helpful for the host to get feedback from those who participated in event as well. 

I hope this gives you a better understanding of what’s ALL involved in planning an event. As you can see a great host puts a lot of heart and soul into creating a memorable event for their guest. So, the next time you get an RSVP invitation don’t take it lightly. It’s an invitation to enjoy the fruits of someone’s labor who consider you special enough to share the event experience with!

Tonya Cross – The Vine Events Visionary 

It’s Not Too Late 

Recently I did a Facebook Live broadcast titled “It’s Not Too Late” and got a great response. People notified me and shared how encouraging and inspiring the broadcast was. The conversations reminded me of the beginnings of my brand launch of Accented Glory. In June Accented Glory will be celebrating 3 years of being in business! I launched Accented Glory, a handcrafted hair accessory brand for women, at the age of 43! My husband said I was going through a mid-life crisis. I say I finally found my passion!

So, to ALL my fellow “Forty Pluses” out there it’s NEVER TOO late. For you it may be learning a new hobby or experiencing a new activity. We should forever be students of life and always learning something new. Some may desire to go back to school or even go for the first time; just do it. Others may want to simply just become a better you, by eating healthier and exercising. My personal motivation is that I never want to have to ask myself “What If?”. Be encouraged and always remember it is NEVER TOO late!

Tonya Cross – Visionary of Accented Glory and The Vine Events