Dear Curl Friend

Twitter Pic - PexelsOur visionary, Tonya Cross, is now a regular contributor to Dear Curl Friend. Dear Curl Friend is a digital platform for women to connect about their natural hair and receive beauty tips. See excerpt from her article below titled 4 Tips to Establish and Maintain Influence In Your Niche…

When I finally reached 1K followers on Twitter, I was very excited. Then I started looking at the numbers of some other natural hair influencers. Their large following made my 1K look like a small accomplishment. That same week someone in an online blogger group I’m a member of posted about micro-influencers. The post reminded me that no matter what size my audience is, I’m still an influencer. When someone takes the time to like or follow your social media platforms, it’s for a reason. The hope is that they believe you will and can provide content of value. By providing value, it builds trust and you gain influence. – dearcurlfriend.com

Click here to read 4 tips she recommends for establishing and maintaining influence within your niche.

The Vine Events

 

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DMOB – Facebook Live

Facebook

Photo Source: Pexels.com

Facebook Live was July’s topic of discussion for The Vine Events’ Digital Market On A Budget (DMOB) Facebook group! We learned how to utilize Facebook Live as a marketing tool for our brands and businesses. Live streaming is a creative way to engage with you niche community. More importantly Facebook Live is FREE and don’t put a dent in your budget.

To kick off the month, group members were encouraged to create an “elevator pitch”. An elevator pitch is a quick introduction/description of your brand or business in three to four sentences. Once their pitch was completed, some members chose to practice their pitch via Facebook Live within the group!

We’ll start our August’s topic of discussion on Monday! Our group members are currently voting on what our topic will be. Feel free to join us at DMOB and become a part of our online entrepreneur support group for the not so tech savvy.

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New Promo Video On Deck!

img_1516The Vine Events entrepreneur support group Digital Marketing On A Budget (DMOB) has completed our first marketing challenge! During June, I challenged our group members to create a promotional video for their brand/business by the end of the month. At the beginning of each week, members were given a task to complete by the end of the week. Daily post relating to the week’s task was shared to assist members in getting the ball rolling. Below is a snippet of our weekly tasks.

Week 1: Challenge participants had to decide what they wanted to promote; whether it was a product, event, contest, or service. Everyone was encouraged to keep their script simple and concise.

Week 2: Challengers had to choose a video platform. Daily post about smartphone apps, laptop software, and live streaming assisted with their decision.

Week 3: Things got real; participating members task was to create their promo video. They were encouraged to let their personality shine through!

Week 4: Participants had a chance to tie up loose ends! Through out the challenge, group members were encouraged to work at their own pace and to keep things simple.

I truly enjoyed sharing this creative experience with DMOB group members. I chose to make a promo video for Accented Glory’s NEW Styling Guide! As I stated in previous posts, myself and other group members are not too tech savvy, so user friendly platforms are a must.  With that being said, I chose PowToon as my platform; it was easy to use and easy on my budget. Check out my promo video below!

Tonya – Visionary of Accented Glory and The Vine Events

Click DMOB to join The Vine Events’ entrepreneur support group on Facebook.

Purchase Accented Glory’s Styling With Hair Accessories Guide here.

 

A Young Black Man Going Ego Trippin’

Our visionary Tonya Cross is the organizer of local community conversation “Peace Circle” that launched in July 2015.  The Peace Circle creates a safe space for open and honest dialogue about social issues that impact the local community. The conversations are held the first Tuesday of every month at Mean Mug Coffee Company, 1024 S. Fulton Street, Salisbury NC.

Peace Circle hosted their first parent/child workshop sessions “What’s Your Role In The Village?” in September 2015 which addressed how systemic racism, discrimination, and stereotypes impacts the local community. A Young Black Man Going Ego Trippin’ photo series was inspiration for artwork and poetry created by local youth who attended the workshops. Mrs. Carla Marlin Smith a parent engagement specialist at Parent University of Chapel Hill – Carrboro City Schools was the workshop facilitator. Ms. Anneca Raines of Uhkneeka Rainz Photography is the photographer of the photo series.

Young Black Man Going Ego Trippin'

Young Black Man Going Ego Trippin’ Photo Source: Carla Smith

A Young Black Man Going Ego Trippin’ is currently being featured at Waterworks Visual Arts Center, 123 E. Liberty Street, Salisbury NC. The photo exhibit includes art and poems created by the local youth who attended Peace Circle’s workshop! The young men in the photo series also have Salisbury NC/Rowan County ties. The exhibit will be up till September and we would like to encourage everyone in Salisbury, NC and surrounding areas to visit the exhibit. Thanks for your continued support!

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Promo Video Challenge

The Vine Events’ Facebook Group “Digital Marketing On A Budget” is hosting our first group challenge! During the month of June, we’re kicking off our Promo Video Challenge. Each group member is being challenged to create a promotional video. At the beginning of each week, members will be given a task to complete by the end of the week. The goal is to have a promotional video for their brand/business by the end of the month! If you are interested in joining the challenge, simply click on the photo below to join our Facebook Group!

Tonya – Visionary of The Vine Events

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Digital Marketing On A Budget

DMOB Facebook Group

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I created Digital Marketing On A Budget Facebook group last year in May. I designed the group for my friends who are also fellow entrepreneurs to share resources I’ve stumbled upon during my brand building journey!

The group initially started out as a private group, but I recently opened it up so others can join! I’m a giver by nature and want everyone to succeed in their endeavors. I’m still using the space to share what I have learned and continue to learn as the visionary of an organization and brand.

Many of the group members and myself are forty plus in age and face some challenges when it comes to technology! Fortunately, there are user friendly marketing resources that assist us as we travel the digital journey together. More importantly, most of the resources are either free or low cost and don’t put a big dent in our budgets!

I’m currently trying to build the group. My plan is to start hosting group challenges to engage our group members. I’m looking forward to learning and growing our brands together!

Tonya Cross – Visionary of The Vine Events and Accented Glory

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Gifted – A Must See Film!

The film Gifted is amazing! I had the opportunity to recently attend the premiere screening of the movie starring Chris Evans, Mckenna Grace, and Octavia Spencer. Grace who plays a 7-year-old child prodigy named Mary Adler steals the show. The only thing that is missing is her two front teeth! She instantly wins the hearts of the audience and draws you into the story of a uncle’s single parent journey as primary caregiver to his niece. It’s a beautiful journey of loss, obstacles, and triumph.

The character in the film I liked the most was Fred; the one-eyed cat! He provided comfort and personified normality for a little girl who was far from average. Mary was academically gifted in mathematics. Her uncle Frank Adler, played by Chris Evans, promised her deceased mother (his sister) that he’ll make sure her daughter experience childhood and not allow her gift to rob her of it.

To avoid any spoilers, I’m going to stop sharing about this wonderful film and recommend you go see it for yourself! It opens Friday, April 7th in limited theaters and nation wide on Wednesday, April 12th. For more information about Gifted, click here!

Tonya Cross
Visionary of The Vine Events